July 23rd 2009

Sony’s new Cyber Shot make you look like you know what you’re doing

Not so slick on snapping shots? No problem. Sony’s five new Cyber Shot cameras have added a feature that automatically adjusts the settings to grant you the best possible shot.

The new intelligent auto mode gives users picture-perfect shots regardless of your expertise (or lack thereof). Without having to give it a thought, it can detect scene conditions and adjust to the correct settings. Skin tones, closed eyes, dim lighting, image blur, and red eye can be fixed without a fumble over the buttons.

Karim Noblecilla, Senior Product Marketing Manager in Sony Electronics’ Digital Imaging Division explained in the press release, “You can go from a walk in the park to taking pictures of a flower and then back to beautiful landscapes or indoor birthday parties, and the camera will know what to do to get the best shot.” We say you can go out for beers with your rugby team after winning a tournament and have some clear shots to capture the event.

The new mode is a mixture of three types of tech: Intelligent Scene Recognition (iSCN) detects up to eight scenes and recognizes conditions for best settings; Face Detection adjusts focus for up to eight faces; and Blink Detection fixes  closed eyes by taking two shots at once.

The cameras also feature the shake preventing  Optical SteadyShot, and Smile Shutter, which instantly detects and captures smiles.

Each model features wide and full-screen movie recording; the T900 model also has a stereo microphone. All five can take advantage of the Bundled Picture Motion Browser (PMB) software, which has innovative features, such as organizing images by event, smile, or face. You can upload photos directly to the web.


W230: 12.1 megapixels, 4X (30mm) Carls Zeiss® Vario Tessar optical zoom, 3-inch LCD screen
W270: 12.1 megapixels, 5X (28mm) optical zoom,  2.7-inch  LCD screen
T90: 12.1 megapixels, 4X Carl Zeiss® Vario Tessar optical zoom, 3-inch wide touch-panel LCD screen
T900: 12.1 megapixels, 4X Carl Zeiss® Vario Tessar optical zoom, 3.5-inch Xtra Fine LCD screen with high-resolution images, 4x higher than conventional LCD screens
H20: 10.1 megapixels, 10X Carl Zeiss® optical zoom lens, 3-inch LCD screen

Pricing and Availability
Available online at sonystyle.ca, at Sony Style® retail locations, and at authorized dealers nationwide.

W230: silver, black, blue and red; approximately $270
W270: silver, black, red and gold; approximately $300
T90: silver, black, pink, blue and brown; approximately $350
T900: silver, black, red and bronze; approximately $480
H20: black; approximately $350

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Justin is an active and creative entrepreneur who runs a software development company out of Los Angeles. As a long-time gadget devotee, Justin enjoys anything and everything gadget related