June 3rd 2010

Bye-bye boardshorts, hello cutouts

Decked out in the men’s short-of-choice from seasons past this summer? You might be alone. According to a recent article from the Style section of the New York Times, boardshorts have seen their day.

The new look? Shorter inseams a la James Bond – showing a little more leg and bringing back a classic style.

The article outlines popular New York swimwear store Parke & Ronen, owned by Ronen Jehezkel and his partner  Parke Lutter,  on Ninth Avenue in Chelsea.

Although the store does include many styles – from tiny briefs to mainstream boardshorts, the store’s best seller are the classic swim trunks with a two-inch inseam.

With some inspired by vintage sport shorts, this style is definitely back in – without the elastic waistband.

For women, though, the newest look is in the cutout swimsuit.

Filled with rips, slashes, and shards of material, these one-piece looks show just the right amount of skin.

//

Designed for showing off your body, popular companies such as Victoria’s Secret have created a few suits of the new look after seeing them on runways earlier this year.

“It’s one of those easy translations from the runway,” said Sharleen Ernster-Lazear, senior vice president of brand design at Victoria’s Secret, in a recent article. “It was a no-brainer. It was a good fashion trend to jump on as a brand.”

Designed for fashion – not function – this is the season’s must-have for women, those who are ready to flaunt their gorgeous curves.

Image: Victoria’s Secret

Post a Comment

Andrew's Biography

Email this Author with comments or questions.

Andrew loves art and design, and pursues his studies in his final year at the Ontario College of Art and Design. He loves seeking out new artists and giving them their dues, and in his spare time, focuses on his own abstract sculpture.