November 9th 2011

Designing an iPad app? Here are some tips.

So if you’ve decided to embark on the journey of designing an iPad app, take a few moments to sit down and brainstorm once you have your basic idea.

After you’ve got your handy tools and skills, it’s pretty simple. But what you want to make sure is that it’s going to sell.

And here’s how.

Think of the Audience

When you are developing your app and app idea, in general, think of the people involved. Who is going to use it? How will it fit into their lives? And why would they want this over, for example, their laptop or iPhone?

Your target audience has to be thought of carefully. Sure, you love the idea, but will other people use your product? Think of the target audience and remember that they might be different than who you initially think they might be.

For example, if you think that musicians might love your classical music app, you’re probably right. But if you drive it to another audience, say, preschool teachers, you have a whole new world in front of you.

So basically: define your audience. Think of who they are, where they work, what they do, and why they would would love it.

Now that you have that down, think of how they’ll actually use the app. How will their daily lives connect to the app itself? Be them, think of them, and figure it out. Make a few case studies and figure out how they would use it in their actual day.

Think about the iPad, and how it’s uniqueness is perfect for your idea. Just like we mentioned before, think about why they would choose this over anything else.

Keep it Simple

If you’re a developer, resist the temptation of making anything too extravagant. Keep it simple! Focus on the basics, the portability of it, and the controls that are needed for the app, without going overboard.Users not only want something that is easy to use (especially if they are new to it), they want apps for different purposes, so focus on just what yours is… without muddling it up.

Think of it Two Ways

A big perk to the iPad is the fact that you can switch the view from landscape to portrait. Though you can do that on most of the devices, it is larger on the iPad and, frankly, you want to take advantage of it.

Consider everything you put into the app and how it will be seen in both views. Keep the app’s experience the same in each view, so the switch is seemless from one view to the other. Don’t just worry about how it functions, look at the minor details, too, such as the color.

Make it Dynamic

Sure, apps are great when they are getting the job done, but the iPad’s size and portability makes it as a mini-computer on teh go. This, in turn, equates with dynamic content. Apps that can draw from Web pages and can load real-time Web content are attractive to the viewer, and something you should go for – even if it’s just for a part of your app.

Get Going!

If you don’t know where to begin, well, just begin! You’ll soon start to work out the kinks and be able to move forward.

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Andrew's Biography

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Andrew loves art and design, and pursues his studies in his final year at the Ontario College of Art and Design. He loves seeking out new artists and giving them their dues, and in his spare time, focuses on his own abstract sculpture.