September 4th 2009

Beck goes artistic with new labels

Becks beer has collaborated with the music world with limited edition labels created by Ladyhawke and Hard-Fi.
The project, titled ‘Music Inspired Art’, uses  two designs by each artist, transforming Beck’s famous green bottles into work of art.

The bottles will be available in September, with over 16 million bottles of Becks’ (275ml) wrapped with the new labels. For the first time, the artwork will also be extended to Becks and Becks’ Vier secondary packaging.

Ken Valledy, Brand Director for Beck’s at InBev UK says: “Becks’ has a long standing association with contemporary art dating back more than 20 years, championing the artists of tomorrow and giving support to the new creativity in the boldest way possible, handing over the aesthetic control of the brand label.”

To listen to some of the music which inspired the artwork go to becks.co.uk

Source: Inbev

Post a Comment

Andrew's Biography

Email this Author with comments or questions.

Andrew loves art and design, and pursues his studies in his final year at the Ontario College of Art and Design. He loves seeking out new artists and giving them their dues, and in his spare time, focuses on his own abstract sculpture.